Sound Familiar?
Most founders and product teams struggle with the same challenges when defining their ICP.
Scattered Research
Customer insights live in random spreadsheets, Notion pages, and your head. No single source of truth.
Assumptions, Not Data
You think you know your customer, but you're building on assumptions. No validated evidence to back decisions.
Hours of Manual Research
Manually combing through Reddit, forums, and reviews to find what customers actually say takes forever.
Research-Backed ICP Validation
See how ICP Proof transforms scattered assumptions into organized, validated customer insights.
Streamline team communication
functionalLook organized to stakeholders
socialFeel confident in decisions
emotionalToo many disconnected tools
highHard to track project status
mediumMeetings waste time
extremeSave 10+ hours per week
essentialSingle source of truth
importantBetter team morale
nice-to-haveMap your customer's jobs, pains, and gains with the Value Proposition Canvas
How It Works
Three simple steps to validate your Ideal Customer Profile
Define Your ICP
Create a customer profile with their jobs, pains, and gains using the Value Proposition Canvas framework.
AI-Powered Research
Our AI searches Reddit, Google, and more to find real quotes from your target customers.
Validate & Decide
Analyze sentiment, link quotes to hypotheses, and make data-driven product decisions.
Everything You Need for ICP Validation
Built on the Value Proposition Canvas methodology to help you understand your customers deeply.
Jobs to be Done
Track functional, social, and emotional jobs your customers are trying to accomplish.
Customer Pains
Document frustrations, obstacles, and risks your customers face with severity tracking.
Customer Gains
Capture desired outcomes and benefits customers want to achieve.
Quote Collection
Gather and organize customer quotes with sentiment analysis and source tracking.
Market Sizing
Calculate TAM, SAM, and SOM with source citations for investor-ready insights.
AI Research
Automated research across Reddit and Google to discover real customer voice data.
Get Your Competitive Edge Delivered
Stop drowning in data. We analyze your research and send you periodic reports with actionable insights—so you always know exactly what your customers want.
AI-Aggregated Insights
We analyze all your quotes and research to surface the patterns you'd miss
Problem-Solution Fit Score
See how well your solution addresses validated customer pains—with a clear percentage
Market Sizing Updates
TAM, SAM, SOM calculations refined as you gather more ICP data
Validated Product Ideas
Get suggestions for features and solutions backed by real customer evidence
Pain Point Rankings
See which customer frustrations are most common and severe
Competitor Blind Spots
Discover opportunities others are missing based on unmet customer needs
ICP Proof Weekly Insights
insights@icpproof.com
Your ICP Insights for This Week
Based on 47 new quotes from your "SaaS Founders" profile
"Too many tools, no single source of truth"
Mentioned in 34 quotes across Reddit & Google
"All-in-one dashboard with integrations"
Customers are asking for unified views. 89% sentiment alignment with this solution.
$4.2B
TAM
$890M
SAM
$45M
SOM
Based on your ICP segment targeting
47
New Quotes
72%
Positive
3
New Ideas
Built For
Founders
Validate your idea before investing months of development
Product Managers
Build features your customers actually need
Marketers
Craft messaging that resonates with real pain points
Agencies
Deliver data-backed ICP research to clients